DLE Corporation

DLE Corporation (formerly StoryChoice 102 and short for Daniel Lyons Entertainment) is an American independent multimedia conglomerate. This company was founded on September 19, 2013 by Danny the Irrefutable under the name StoryChoice 102, and is best known for making the hit series, The Jungle Forest Gang (formerly known as The Rodfellows from 2014 to 2021).

StoryChoice era (2013–2015)
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DLE era (2015–present)
Coming soon!

"Irrefutably Entertaining" rebrand (2021–present)
On March 7, 2021, DLE began a new brand campaign titled "Irrefutably Entertaining", with the slogan appearing on a brush lettering and horizon background designed by Deckle Edge.

During the spring of 2021, multiple stings began being uploaded containing a lo-fi and geometric theme to it. According to DLE, those elements fit the "irrefutable spirit of all things considered". The typography also makes a reference to the bespoke typographies of a duo of iconic brands such as Google and Apple.

The brand identity montage was released onto the Danny TV YouTube channel on April 23, 2021.

Subsidiaries

 * DLE Films
 * DLE Television
 * DLE Video
 * Irrefutable Gaming
 * Irrefutable Tracks